Modern Dating apps strive to support all levels of relationships. This means moving away from merely swiping in favor of novel features such as meetups, remote activities, security checks, etc. This case study explored all these trends to prototype and optimize the IA of a dating app concept representative of 2020. 

In this case study, discover how to:

• leverage unmoderated, iterative tree testing to optimize a dating app prototype based on competitor must-have features
• smooth out any paths that may confuse first-time users of the prototype